Stakeholder Activism Is on the Rise
The term ‘lobbying’ originates from the United States, and the role of activists in the US is noteworthy. The gaining momentum of stakeholder activism is part and parcel of the changing business landscape. Corporate "stakeholders" are parties with interest in the company, such as investors, employees, customers and suppliers. Underpinning the stakeholder focus is the belief that businesses are not only accountable to their owners, but also to society.
“We’re a net zero company because Climate is a stakeholder”
- Mark Benioff, CEO, Salesforce
Besides investors, a key stakeholder for companies is their employees, and companies with many younger employees are experiencing pressure to move faster in a green direction. Last year, for example, Amazon employees walked out of offices in Seattle, Los Angeles, San Francisco and other cities to take part in a “climate strike” as the first-of-its-kind labour dispute. It had an effect. A week later, the company pledged to buy 100,000 electric-powered delivery trucks, reveal its annual carbon emissions, spend $100 million on reforestation and convert to 100% renewable energy by 2030.