Masterclass On Digitalisation
ICDK Silicon Valley is a Danish outpost in the heart of the most entrepreneurial innovation ecosystem in the world. With a strong presence in this innovation hotspot for many years, the centre has a solid network across the entire ecosystem. To equip the students from ITU with the right tools to master and conquer the fast pace of digitalisation, ICDK Silicon Valley set up a tailor-made, week-long masterclass. Here, the students experienced first-hand how innovation and technology surrounding machine learning, AI, blockchain, 5G and augmented reality are not limited to the tech industry, but will be an integrated part of any future business.
Each day was focused around a specific exploration theme of digitalisation, e.g., innovation, applied tech, data driven business models and ESG. For that purpose, ICDK Silicon Valley had set up 3-4 relevant key note speakers or corporate visits that each contributed with their unique perspective on the challenges of digitalisation within their specific area of expertise.
For example, the masterclass included visits to the iconic Silicon Valley research centre PARC. Here, Jan Vandenbrande, Head of Research, gave the students insights into the operation and focus of one the world’s leading research labs within digitalisation. The week also included a visit to the world’s leading CRM-platform, Salesforce, where they got insights into a unique digital company culture of 80,000 people, all working to transform the CRM approach as we know it today. Finally, the students also met speakers from Berkeley and digitalisation frontrunners, such as Unity and NVIDIA, altogether providing them with a unique perspective from the tech hub Silicon Valley.