To shed light on the different strategic approaches a company can choose when building Technological Resilience, we have explored how Bloomberg, Morgan Stanley, and Databricks respond to the disruptions caused by Generative AI. In this context, we observe that the three companies opt for one of three approaches: building their own model, acquiring a company with the necessary expertise and platform, or forming partnerships with major tech companies, like OpenAI. However, the landscape may not be as uniform, as many companies choose to simply purchase access to Generative AI through APIs or other means.
Build Strategy
The build strategy involves developing generative AI solutions in-house, leveraging the organization’s internal resources. Companies may opt for this strategy when they have the expertise and resources to create a customized solution tailored to their specific needs.
Buy Strategy
The buy strategy involves the acquisition of companies possessing established technologies, products, or services. Companies may choose this approach when lacking in-house expertise and are in pursuit of specific skills or tools held by a particular company.
Partner Strategy
The partner strategy involves partnering with external companies, such as AI companies or technology providers, to jointly develop or access needed capabilities. Compa- nies may pursue partnerships to leverage com- plementary strengths, share resources, or gain access to specific expertise without fully building or buying a solution independently.