Learn the answer and much more in this interesting case based on interview with Gus Domel, Venture Capitalist, Boost VC
Traction is one of the most applied measures used to evaluate startups, but some investors specialize in backing startups as early as possible. Founded in 2012 by Adam Draper and Brayton Williams, Boost VC invests in early-stage sci-fi tech startups, with the intention of backing the startup that will develop the next groundbreaking technology and turn into the next decade’s unicorn. But as an early-stage VC, how do you perform due diligence on early-stage startups when there is usually not a lot of traction or metrics to evaluate?
The focus on the founder’s mindset becomes more important, and for Boost VC, commitment and agility are two key aspects they pay attention to when they evaluate potential investment cases. The level of commitment is important, since Boost VC wants to ensure that founders are fully invested in the issue their technology is trying to solve. With a deep level of commitment, they are more likely to get through tough times. It is also important that the founders are committed to their co-founders, since startups are a challenging endeavour, and a strong team dynamic is key.
Another aspect of the mindset that Boost VC evaluates is agility. Founders will experience many changes on the journey, and even though the main goal and mission can be the same, there will be changes to the business model, how the market is approached, and how the product works. If the founders have a fixed mindset, they will unintentionally block out external impressions that can turn out to be vital for introducing groundbreaking technologies. This can eventually make them inflexible in their approach and thus not really invested in solving the problem, but more so their own idea. An agile mindset is important to be able to navigate changes in customer preferences and in the industry, which can change frequently.
Boost VC believes mindset matters because it affects the future resilience of a startup’s founders, which is crucial for its success. By measuring commitment and agility, investors, incubators and accelerators take a different approach from using quantitative measures. They can thus test whether the founders are able to adjust to an ever-changing competitive environment. With increased attention placed on founders’ mindsets and mental health, the focus may shift from being purely financial to a more holistic approach.
For a startup, a potential IPO can be a long way away, and many obstacles will come up along the way. Very few startups actually manage to succeed, and for Boost VC, they want the foundation of a startup to be resilient to change. Finding a successful startup is about more than the technology and sharing the same vision – it is also about what qualities the founders bring to the table. Perhaps that is why Boost VC is looking for the founder cockroaches of the world.