This magazine was written for stakeholders with an “entrepreneurial mindset.” This group includes companies, corporations as well as especially gifted individuals, corporate innovation hubs, public institutions, startups and the like. They say “in the land of the blind the one-eyed man is king.”

This rings a little truer in Silicon Valley, where the difference between fast failure and swift scaling is whether or not an entrepreneur has the right information at the right time. The purpose of this publication is to enable its readership to “enter” The Valley and to arm them with practical knowledge about how to establish a business unit, found a startup or launch a fundraising campaign.

It has been created to be the Rolodex that any Norse seafarer should carry in his or her cargo as they set sail for the mythical bay area on the west coast of the United States. You will find advice from the most important influencers in areas such as investment, higher education, founders, startups, regulatory institutions and accelerators.

You can read this book from beginning to end, but you do not have to: its chapters are independent from each other, so you can pick whichever topic interests you the most and then move on to another one.